We enhance the environment to change behaviors. We change the behavior to improve environments. 


Our belief

“How we treat our living environments determines how the environments treat us back. Sometimes people need a gentle push to be reminded that the nature, the cities and the humans are the three elements of what we call life.”
GEORGI LAZAROV
Seasoned creative expert / Co-founder Punkt / Co‑founder Urban Nudges
Linkedin
“Our habits are rigid. Only when we are under pressure to change, we face the vast gap between intent and action. Bridging this gap is what we do at Urban Nudges.”
LASKA NENOVA
Managing Partner at Urban Nudges / Innovative solutions for urban healthy living
Linkedin

Urban nudges

Everyone will benefit from a little
nudge when we want to change our
urban eco-system.

Nudging 
for people

Wellbeing and team spirit improve significantly when we act. We can exercise, do some sport, volunteer, and interact with each other while on the move.  We can change the rigid habits by creating a nudge to make people move. This will cheer all of us up!

Ask for a wellbeing idea

Projects for people

project for people

Take the stairs in the No Elevators Day

Take the stairs and change the sedentary way of living. Join the European No Elevators Day and find an easy way to improve your physical and mental health.
Tips & tricks: Spread the idea, invite volunteers, and inspire followers.
project for people

Find your move during the MOVE Week

Find the move that suits your daily agenda and try a new sport – dance, jump, roller skate, bike, play basketball, and move along with people around the Globe during the MOVE Week.
Tips & tricks: Find local partners, offer a variety of sports and activities, and make everyone try something new.
project for people

Movement Pills help you stay in shape

Take your daily pill – find a simple stretching exercise or a movement tip to keep you in shape.
Tips & tricks: Set online tools and convenient ways to remind people to move daily.

Nudging for cities

We all want to live in human-first cities. It is possible only when we act in favour of tour towns. Let’s install friendly nudge reminders to involve citizens in transforming our cities into better living places!

Ask for a city transformation idea

Projects for cities

project for cities

Clean the Urban Living Room

How sensitive are we about living surrounded by garbage? It is up to us to keep our cities clean and tidy. Get into the open space living room and clean the garbage.
Tips & tricks: Involve people in the most populated part of the city to act.
project for cities

Enjoy your city on the Open Streets Day

When busy streets become playing fields, we find new ways to enjoy our cities. Find another perspective to look at your city during this open-air festival.
Tips & tricks: Involve the municipality and active people to practice various funny activities.
project for cities

Have a rest in the city Parklet

You can find the parklet installed at an unexpected venue - in the busy city centre or among parked cars.  Have a seat, chat with friends and recharge in the mini-park that acts like an oasis in the city jungle.
Tips & tricks: Involve the municipality and find a trustworthy partners to build the parklet for you.

Nudging for the Nature

We can keep the environment clean by constantly reminding ourselves that it is not that hard. Just offer an opportunity to change our fixed habits through nudge gamification.

Ask for a clean nature idea

Projects for the Nature

project for the nature

Plastic bottle eater

The collection of plastic bottles has never been more accessible. Find your local bottle eater. Make your contribution to filling it up!
Tips & tricks: Involve local partners and install the bottle eater, spread the news, and involve supporters.
project for the nature

Drive without waste

Let’s remind the drivers that cigarette butts spread toxic chemicals when thrown away. Our agents gave portable ashtrays to drivers and organized actions to invite them to drive without making waste.
Tips & tricks: Present the idea in a fun and creative way.
project for the nature

Play bin‑basketball

Make fun of the trash and feel like a basketball player approaching the bins at the Rowing Canal in Plovdiv.
Tips & tricks: Buy some paint and turn the garbage bins into playing fields. They wait and watch.

FAQ

What is a Nudge?
A small change in the usual environment can lead to a change in behavior. This is what we call a Nudge. Its purpose is to poke you gently and to involve you in a different type of behavior. A nudge could be the playground around the trash bins, or a tiny parklet that encourages you to chat with your neighbor, or even a ping-pong table to distract youngsters from the sedentary life.
Nudges are a perfect way to change behaviors for good as they motivate people to try a new approach to usual activities. They could address common things like crossing the street in a safe way, free time spending, plastic recycling, urban culture events, etc. Nudges use gamification, humor, creativity, and sometimes a friendly peer pressure. Usually they are cost effective. But what matters most is having an experienced partner to create innovative and efficient nudge for your issue.

If there is a behavior that we want to change, first we start looking for the reasons behind this behavior and the barriers preventing it from a change. Different factors may be involved – sociological, psychological, environmental, or (most frequently) a combination of all three. 

After the completion of this analysis and being sure that we understand deeply the problem, we design our nudges. The nudges are our intervention tool to release the change barriers and to impose a change in a friendly and effective way. 

Before going on a large scale, we test the nudges and iterate to design the most effective tools that will drive the positive change.

Identify the barriers to change. What are the psychological, social, and environmental factors that are preventing people from changing their behavior?
Design interventions. Develop interventions that address the barriers to change and make it easier for people to change their behavior.
Test and iterate. We test the nudges and then prepare them for scale up and wither adoption.

Partners

Urban Health
Agency
Network of Bulgarian
Placemakers
Modular Street
Furniture

Let’s nudge together!

Do you feel like it’s time to nudge people to be more active and live healthier lives? Let’s move them together.

Drop some lines for us here:

Let’s nudge together!

Do you feel like it’s time to nudge people to be more active and live healthier lives? Let’s move them together.

Drop some lines for us here: